TY  - JOUR
TI  - The roots and practical application of the behavioral economics for organizations
T2  - Organizational Psychology
IS  - Organizational Psychology
KW  - behavioral economics
KW  - organiztional behavior
KW  - libertarian paternalism
KW  - nudge
KW  - Vision Zero
KW  - MINDSPACE
KW  - EAST
AB  - The purpose of this article is to make a critical review of behavioral economics. In the articlewas identified the path of its scientific development and were highlighted general ideological and methodological application principles. Ethical issues and the issue of effectiveness are presented. The practical tools for paternalistic behavior change is becoming more widespread and complementsthe traditional one. Behavioral economics is an interdisciplinary area of the social sciences, primarily combining experimental economics and psychology, based on the recognition of human limited rationality. A number of Nobel laureates R. Thaler, D. Kahneman, R. Schiller, D. Duflo and scientists D. Ariely, K. Sanstein, S. Bernarzi are actively involved in specialized consulting agencies. From the point of view of organizational psychology tasks — a deviations from optimal behavior need correction. The article defines the current position on the intervention in real behavior and the implementation of the "nudge" policy. The study of data and biases allows us to build a predictable choice architecture.That is demonstrated by examples from Google, Behavioral Insights, Save More Tomorrow, Vizion Zero, NPO, etc. The article describes the applied logical models for considering human behavior and frameworks MINDSPACE, EAST. Behavioral economics is in demand to build evidence-based solutions to organizational and management problems.
AU  - Misha Zeldin
AU  - Oleg Davydov
AU  - Irina Penkina
AU  - Artem Tsiklinsky
UR  - https://orgpsyjournal.hse.ru/en/2020-10-4/431739546.html
PY  - 2020
SP  - 219-242
VL  - 10