Prague Summer School about some ideas of behavioral economics (in Russian)

Abstract

This article is a review of the ideas of behavior economics, were presented in the International Prague Summer School, dedicated to study behavioral economics and psychology. For over fifteen years Prague Summer School have been bringing young students from all over the world and giving them an opportunity to study the most relevant areas and methods of research and also to hear an opinion of practicing experts in this sphere. Participants of the Prague Summer School considered some examples of cognitive biases and heuristics that influence on decision making and proposed their ideasof application this knowing in real life. Special attention was paid to Organizational Psychology. For the moment it is possible to use knowledge of economics and psychology both for enhance the labor effectiveness and productivity and for creating more well-designed employee motivation approaches. Notably, that during studying students considered also biological assumptions of human behavior, that allowed to analyze described examples from different points of view. This article presents some behavior economics ideas, got confirmation and development during the past 30 years. To illustratethis were included extracts from several articles that show how behavioral economics explains human actions from scientific point of view. There are also situations, that need knowing of listed ideas. There is an obvious conclusion, that behavioral economics and organizational psychology are strongly related.