Social-psychological characteristics of people with the intention of starting a business

Abstract

This survey was conducted at the study of the social-psychological characteristics ofpeople with the intention of starting business. The study included respondents from Central and North Caucasus regions. The study puts forward two hypotheses: (1) individual social capital mediates the emergence of intention to start own business; (2) dominance of individual values as «Independence of acts», «Achievements» and «Stimulations» over «Call of duty», «Interpersonalconformity» and «Modesty» is associated with intentions to start own business. Both research hypotheses were confirmed. It was shown that individual social capital affects the appearance of the intention to start a business. In addition, people who intend to start their own business are identified by high values such as «Independent actions», «Achievements» and «Stimulation», while the respondents do not intend to open a business indicates the priority such values as «Callof duty», «Interpersonal conformity» and «Modesty». Economic views, also has an impact on the occurrence of intent to start a business. Respondents intending to go into business are more inclined to «saving behavior» and are more loyal to credit; they are more prone to risks. In addition,respondents intending to open a business more often agree with the fact that their life dependson them, thus confirming the data on differences in their values. Namely, individuals with the intention of starting business more focusing on «Independent actions» and «Achievements» more than those who did not intend to open business. In further studies, it would be interesting to see which of the respondents actually managed to open their own business, and then identify the social-psychological characteristics, which are allowing not only being intent for starting business but also transforming this intent in the real life.