Social cognitive theory perspective on agile-digital oriented for innovative work behavior

Abstract

Purpose. This study aims to examine the role of Agile-digital oriented behavior in innovative work behavior, within the framework of social cognitive theory. Approach. The research proposes a conceptual model integrating Agile-digital oriented behavior on innovative work behavior. The model is grounded in social cognitive theory and synthesizes concepts from digital mindset and agile individual literature. Findings. The conceptual model suggests that Agile-digital oriented behavior, characterized by adaptability to change and effective use of digital technology on employees’ innovative behavior. Originality. This study introduces the novel concept of “Agile-digital oriented” behavior and proposes it as a key mechanism in relationship to innovative work behavior. It extends social cognitive theory by integrating digital and agile perspectives in explaining innovative behavior in modern work environments.