Organizational Psychology

The article is devoted to the discussion of a possibility of using subjective semantic features of specialists to solve the problem of “correlation” of a person and his work. The actuality of the study is confirmed by cardinal changes in the professions world, bound with technological innovations, change of coordinative paradigms, necessity of prompt information processing. The idea of the study is based on the classification of relations between a working person and a world objects by E. Yu. Artemyeva and is seen as the typology of substitutional reality, that is revealed through the means of free object description and metaphoric interpretation of semantic differential scales. The professional group of medical workers is one of the oldest and most developed that is experiencing now cardinal changes because of organizational and technical renewal. 120 medical workers of different specializations took part in the study. They were asked to describe freely the standard set of images by E. Yu. Artemyeva. The main supposition was, that the vocabulary of the descriptions given would differ, depending onspecializations, practical experience and habitualness of emphasizing of important for them aspects.The results of the content-analysis, as well as the frequency domain analysis confirm the hypothesis.The medical workers, while estimating a priori unsystematized images, find out similarity with acertain “emotionally familiar object” (substitutional reality), inherent in every specialization, and itscharacteristics refer to different categories. There is an assignment of descriptive accents within the medical specializations that refer to socionomy professions. The received data allow distinguishing specializations within one professional group, and that gives the opportunity to select more precisely the work for the specialists according to the descriptive criteria. The сorrelation of the semantics with professional identity allows to foresee the extent of correspondence of one person’s semantic structures to his professional world.