Organizational Psychology

The article describes theconditions and characteristics affecting the development of the Russian coaching market since the beginning of its formation from the second half of the 90s of the XX century. The author highlights separate socio-cultural factors that influence the development of the coaching market and that are influencing the perception of coaching by business in Russia. Special attention is paid to the stereotypes regarding the conduct of business, business planning, money, personal and professional development that existed in the community and in the minds of potential customers at the moment of appearance of coaching as a distinct service in the market of training, learning and development. Analyzing who become consumers of coaching services and what kind of requests clients bring to coaches, the author identifies three most common categories of consumers of coaching, and also describes what challenges coaches face in their practice. The article also focuses on the sources of specialists becoming coaches, the development of the coach training market, and on the most popular coaching requests. Giving specific examples of how coaching works for individual as well as how it is implemented in various organizations, and relating that to the development of professional coaching communities, the author refers to potential prospects and challenges for the development of the coaching profession in Russia.