Organizational Psychology

The Paper illustrates the practical applications of professional standard “Coach”. The purpose of this paper is to describe how guidelines of the professional standard, created in 2013 influence the efficiency of coaching. The case presents an example of working with resistance, which is typical in the context of corporate coaching. The paradox of the case situation is that coaching work with the client starts before the formal beginning of the coaching program. Coach’s attitude to resistanceis explored. Attitude-1 is detecting resistance to fight with and to overcome. Attitude-2 issensing resistance, and treating it as a natural component of coach-client interaction. In the story presented here the coach took a "non-formal" approach to the Client’s request about delaying the first meeting, yet making the client responsible for this decision. Accepting attitude expressed by the coach was intertwined with her attention to both the client’s concern, and the frame of the coaching engagement, even though the engagement has not formally started. In the analysis of the situation competencies outlined in the professional standard are used not as “recipes”, but rather as the basis for working with client to ensure positive results. The process of building relationships with the customer and the client is seen from the perspective of developing productive collaboration. The Case analysis demonstrates applicability of core competencies and Ethical guidelines to influence quality of coach-client collaboration as a basis for coaching effectiveness.