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Organizacionnaâ psihologiâ (Organizational Psychology)


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Julia Murzina1, Vladimir Pozniakov2, Sergey Dyachkov1, Anton Yazovskikh3
  • 1 University of Tyumen, 625003, Russia, Tyumen, Volodarskogo St., 6
  • 2 Institute of Psychology RAS, 129366, 13 Yaroslavskaya St., Moscow, Russia
  • 3 Industrial University of Tyumen, 625003, Russia, Tyumen, Volodarskogo St., 38

Comparative study of the value orientations of small business owners with different durations of companies in the market (in Russian)

2021. Vol. 11. No. 4. P. 9–35 [issue contents]
Cyclic phenomena take place in a biological systems and social life, as well as the economic system and the mental life of a person. Purpose. The article presents the results of a study of cyclical changes in the system of value orientations of small business owners. We used the in-depth interview “value orientations of entrepreneurs in family and business” to test the hypothesis about the difference in value orientations of small business owners for different age groups of their business. Study design. The sample size was 131 people — small business owners, assigned to one of four comparison groups according to the lifetime of their enterprises: less than five years, 6–10 years, 11–20 years, over 20 years. Data analysis was performed using the R programming language in R-Studio. The Chi-square test was used for evaluation of the difference of 213 categorical variables, and the Mann — Whitney test (indicating the median and interquartile range) was used for quantitative variables, since the distribution according to the Shapiro — Wilk test was abnormal. In our study, some value orientations were stable for different groups (the differences are insignificant). In total, five value orientations were identified that are typical of all age periods: in the business domain — “Responsibility”, “Conflict Avoidance”, “Independence”; in the family domain — “No leader, parity” and “Financial responsibility on the husband”. On the contrary, some value orientations were specific for certain groups (the differences are statistically significant). In total, we discovered several trends in value orientations changes: 1) Professionalism is always important, but especially for at the stage of Youth and Maturity of the business, 2) The formation of an ethical position of the business occurs during the period of Wisdom, 3) The energy of a business owner is non-uniform distributed across the stages of his business development. 4) In the family relations domain, entrepreneurs after 50 years invest more attention and meaning in raising their own children. Findings. As a result of the study, a model of cyclical changes in the owners’ value orientation was proposed. The model includes 4 business stages depending on the age of the business and significantly different value orientations for the comparison groups: Childhood (less than five years old) — acquiring professional skills; Youth (6–10 years old) — persistence and determination; Maturity (11–20 years old) — stability; Wisdom (over 20 years) — recovery of energy and serving people. The proposed value orientation dynamics model can be used to predict cyclical changes, to develop value foundations at different business age, as well as to resolve crises emerging with growth.

Citation: Murzina J., Pozniakov V., Dyachkov S., Yazovskikh A. (2021) Sravnitel'nyy analiz tsennostnykh orientatsiy vladel'tsev malogo biznesa s raznoy prodolzhitel'nost'yu raboty kompaniy na rynke [Comparative study of the value orientations of small business owners with different durations of companies in the market]. Organizacionnaâ psihologiâ (Organizational Psychology), vol. 11, no 4, pp. 9-35 (in Russian)

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