Organizational Psychology

Problems of organizational values forming and using them in human resources managementare broadly examined in Russian and international studies. However, there is a distinct lack of publications on the issues of values management in hospitality and tourism industry: values are considered mainly within the context of formation and change of organizational culture. Research focused on the values management in travel companies has been hardly conducted. Meanwhile, as the Russian tourism and hospitality industry is developing dramatically fast and the competition within it is increasing, the values could become a source of competitive advantage for Russian travel companies. This article presents the results of a study which examined the interrelations of organizational and personal values, using the case of the Russian tour operator. Organizational values perceivedby employees reflect the orientation of the company’s business development — focus on results, maintaining the company’s reputation, team work style. However, certain values are not a priority for the employees themselves, despite their awareness. Most of the staff, understanding organizational values, are more likely to “individualistic” positions: meaningful to them are decent pay and working сonditions, the development of professionalism.