Organizational Psychology

Purpose. The aim of the article was to organize the main directions in modern research of the workplace creativity. The idea was based on the problem of “regulating” creative activity, searching for “triggers” that started it and determining the value of its results for the organization. The analysis of creativity was carried out using the methods of corpus linguistics to determine context-specific words and collocations (bigrams), in addition, several paradigms of the concept of creativity presented in scientific works were considered. Findings. The result of the carried-out analysis was the selection of the most frequent semantic components of the nature of creativity and such parameters for describing creativity as: attitude to the subject of creativity as “active — passive”; the source of creativity as “external — internal” in relation to the subject of activity. The analysis of the research allows us to identify three main approaches to the study of creativity in the workplace: subject-oriented (focusing on the features of the creativity subject); contextual (highlighting the features of the environment that promote or interfere creative activity); subject-contextual (describing the mechanisms of the specific behavior in the moment of the creation of a new one, in the process of leaving the present environmental conditions and personal characteristics). A comparison of the three approaches allowsus to say that the subject-contextual approach is the most promising direction in the development of the employees’ creative activity. Its high predictive value is justified by considering the conditions of creativity at different levels, which allows you to create more flexible models of creative activity. The originality of the article is to provide an overview of existing approaches to the study of creativity, which allows providing a deeper understanding of the mechanisms of creativity in the workplace and can become the basis for future research.